Titles should add extra information that couldn’t be included in the alt text. And 64% of all Google organic search traffic is from mobile devices.Image Source: StatistaA website that’s not optimized for mobile loses. 2- Users still know the function of the picture if it is not displayed on the webpage because the Alt text explains it all. It's far more descriptive, and as mentioned, it's not just a picture of a football. You need to be able to provide your clients with a detailed report that helps them, Mobile accounts for 51.65% of web page views worldwide. Definition and Usage The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. Alt text is a HTML attribute that displays an alternative text when non-textual elements like images cannot be displayed on the browser. (Unless the font being used is especially unique, it's often unnecessary to embed text within images, and advanced navigation and background effects can now be achieved with CSS). Like alt text, it lets users and search engines know what’s in the picture. If your alt text is correct then you don’t have to worry too much about the image filenames. The alt text appears in a blank box that would normally contain the image. Of course, there are some types of images that are always informative, and therefore always need alt text. The alt text only appears in the source code of your website, as a line of HTML code also known as the alt attribute. Image alt text also helps describe an image when a subscriber’s email client blocks images. Let’s go through the steps of adding alt text to a product image in order to set a more descriptive text alternative and be mindful to all of our users needs: Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. optimized the text with the right keywords, discover highly profitable and relevant keywords, Google Advanced Search Operators: 50+ Google Search Commands, WWW vs Non WWW: Which is Right from SEO Perspective. This description provides visitors with a complete picture of your page content. Repeat Text in the Image . Google bot can read the value of the alt text, even if the images are not fully loaded. Google uses alt text in the same way that the visually impaired use them — as a way to comprehend images because the algorithm cannot see nor cognitively understand images. Typically, visitors will not see this text unless the images are disabled or broken. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to … Image ALT text or (alternative text) helps your products show up in Google search results. The alt text field is so that the blind with their reading tools can get an idea of what the image shows. It’s the attribute on the image tag that has the important task of describing what that image is for someone who can’t see it for any reason. Continuing our article series on accessibility requirements, Alternative Text or Alt-Text is an area that is often misunderstood. ALT text is alternative text. This will divert much potential traffic from your site to theirs, which improves their chances of ranking higher. Alt text has a few uses: Used by screen reader technology to describe images out loud for visually impaired website visitors To display instead of the image if the image is broken or loads slowly Depending on the title, this may or may not be quite as helpful as it could be. How Do I Use Alternative Text for SEO? And “alt text” for an image helps the search engines understand what the image is all about. I’ve mentioned above that you should use your keywords without crossing the line and start doing keyword stuffing. 100 % privacy. Think about like this:  if you were to close your eyes and have someone read the alt text to you, wouldn't you want it to be as accurate as possible? Image "Alt Text" should not exceed the overall width of your image in your message. This is also one of the core principles of. Ideally, your alt text for images should both contain a relevant target keyword and a clear description of the image. 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